RECEIPT #BRIAN-
JAN 04, 2024
PREDICTION BY
Brian Wieser“the US ad industry will grow by roughly 5% (minus political spending) and 9% with political spend”
FOLLOW-UP
Wieser later raised the non-political forecast to 5.6% and then 6.3%, and eventually to 7.2% for 2024, so the initial roughly 5% call proved conservative relative to his own later revisions.
ORIGINAL SOURCE
www.adexchanger.com